by lesley | Nov 9, 2023 | Writing a book
First time authors often underestimate the amount of work that goes into writing a successful book. I know many authors whose books don’t do as well as they could because they’ve neglected one or more of these essential stages. 1: Research Before you even start...
by lesley | Oct 25, 2023 | Websites
Most of us know that keywords are important. Some of us know that search engine optimisation is how to improve our website’s visibility – but that’s expensive/time consuming/complicated, isn’t it? If you engage a specialist SEO company, yes, there is a cost and the...
by lesley | Oct 19, 2023 | Pitches & Presentations
When you’re making a presentation accuracy is essential. Every typo, error or blurry image makes a statement about you and your company. Worse still, there is a subliminal message ‘this company doesn’t pay attention to the details’; not the message you want a...
by lesley | Oct 9, 2023 | Business
As an external agency, we offer an outsourced solution to our clients, but is it the right answer for all businesses? These are the big questions that business owners and marketing managers need answered. Will the content you generate be congruent with our values and...
by lesley | Sep 29, 2023 | Marketing
If you haven’t really got past writing the odd blog article and posting on social media when you have time, you need to take some time out and put a proper marketing strategy in place. OK – that sounds a bit like a teacher (or maybe your mum!) But if you’re serious...
by lesley | Sep 19, 2023 | Press & Media
If you aspire to get on the news programme’s sofa or be a feature on a magazine show on radio or TV, start locally. There are dozens of local radio stations as well as regional TV stations and they’re all looking for interesting material for their listeners. Do your...
by lesley | Sep 9, 2023 | Newsletters
Let’s get real here – none of us really want another boring newsletter cluttering up our inboxes. Do you really need to know that we just had a team meeting or have a few exciting marketing projects in the pipeline? No! And I don’t want to know about your new team...
by lesley | Aug 29, 2023 | Social media
You may have heard the quotation ‘You never get a second chance to make a first impression’. It’s not just a clever phrase, it’s very true. In a world where information is thrown at us in a constant deluge on social media, it’s doubly true. That amazing first...
by lesley | Aug 19, 2023 | Reputation
Take any personality profiling test and you’ll find that, somewhere in the report, it will identify whether you’re a task-focused person or a people person. Most of us want to be seen as people-focused, but even if you’re a task-focused person, it doesn’t mean that...
by lesley | Aug 9, 2023 | Blogging
If you’re an expert and you share your expertise to help your clients, writing a blog (or doing a video blog) is an amazing way to show potential clients that you know your stuff. OK, you may be saying “But you would say that, you’re a writer.” Yes, writing is easy...
