by lesley | Jul 13, 2010 | Marketing
Advertising costs money – so why is it that so many people waste their money by creating ads that are ineffective, boring, and don’t have any focus? Before agreeing to advertise, whether it’s in a publication, online or in the broadcast media, think...
by lesley | Jul 8, 2010 | Readability, Website copy
The hot shot ad agency types will tell you it’s about something gimmicky, shocking or what’s hot today. They’re only partly right. There are many reasons people ‘get it’ – and plenty of obstacles that stop them getting it! Here are...
by lesley | Jul 4, 2010 | Marketing, Website copy
I’ve been banging on about headlines a lot lately – so I might as well continue the trend here! Most people think a headline is something found in a newspaper or magazine – but headlines should be on every written communication you create. That...
by lesley | Jun 28, 2010 | Marketing, Readability
When you present your business in writing there are a few critical things to remember: Firstly, how good is your website at keeping visitors? Secondly, how consistent is your message on the website, on social media, on your blog, in your articles, in your newsletter...
by lesley | Jun 8, 2010 | Readability, Website copy
When you’ve gone to the trouble of getting a website set up,invested your money in it and probably gone through a certain amount of pain to create the web copy that goes on each page, you want people to stay on it and take action to either buy something or to...
by lesley | May 24, 2010 | Readability, Website copy
Web users are lazy and impatient – think of yourself when you’re waiting for a site to download that takes a few seconds longer than you expect! That means that web copy needs to get the message across FAST. The very first thing that your web visitor will...
by lesley | May 4, 2010 | Headlines, Newsletters, Testimonials
Usability is about how easy your site is for people to get around, find what they want, get from a to b with the least effort. Typical web users are lazy – and impatient! That means you and me too. I’m not trying to be insulting, but think about it: When...
by lesley | Apr 28, 2010 | Readability, Website copy
If you’ve ever arrived on a website that is a mass of boxes, messages and pictures you’ll know what I mean by the patchwork quilt effect! Websites like this have many things to offer the visitor and the website owner is anxious to show all their wares up...
by lesley | Apr 20, 2010 | Website copy
Most of us think of our online ‘presence’ as our website, but have you considered all the other places where web copy with your name and brand attached appears? How many social networking sites are you on? Does the web copy present you professionally? Do...
by lesley | Apr 16, 2010 | Marketing, Press & Media, Readability, Website copy
Having a website is only part of your online presence; and the copy on your website must engage the reader and keep them there – but what other copy should you be thinking about online? Blogs like this one are another way to engage potential customers, providing...
