by lesley | Jun 21, 2012 | Guest bloggers, Marketing
Some people would describe Jackie Barrie as my competitor – but I think of her as a colleague. She’s a brilliant writer (not just marketing copy – but get her Little Fish books too) and has years of experience writing for companies from big to...
by lesley | Jun 18, 2012 | Marketing
If you’re in business you want to provide good quality products and services to your customers – or you won’t stay in business long. However, does everything you do reflect the same level of quality? I have a ‘thing’ about business cards...
by lesley | May 1, 2012 | Marketing, Social media
There are many opportunities to market your business online – and some people take advantage of as many as possible, whilst others don’t know where to start. My advice is to start with yourself and your business: What do you deliver to your customers? In...
by lesley | Mar 20, 2012 | Marketing
Firstly, let’s get something straight – marketing is not selling, but selling is part of the marketing process! In VERY simple terms marketing is finding a need and then fulfilling it. However, there’s quite a bit more to it than that in reality!...
by lesley | Feb 20, 2012 | Marketing
There’s one subject that we can all be guaranteed to know about in great detail – ourselves! If you’re a business owner then the extension to that is your business – you know everything there is to know about it, especially if you started it...
by lesley | Feb 12, 2012 | Marketing
As a commercial copywriter my role is to write to persuade people to take action. In order to do that I need to have essential information to get the message on target so I ask questions. Over the years I’ve realised that certain questions make a BIG...
