by lesley | Jul 10, 2012 | Guest bloggers, Marketing
This blog has real magic as it was written by The Sourcerer – aka Shelley Morris who keeps me organised. It’s all about one of those ‘obvious’ things that many people overlook. Enjoy! Exasperated and infuriated describe very well how I’ve...
by lesley | Jul 2, 2012 | Marketing, Website copy
I was at the Ultimate Marketing Summit and one of the speakers, Paula Wynne, spoke with great passion about the need to write specific and relevant content on your website. Paula’s subject was search engine optimisation – in fact, she’s written a...
by lesley | Jun 21, 2012 | Guest bloggers, Marketing
Some people would describe Jackie Barrie as my competitor – but I think of her as a colleague. She’s a brilliant writer (not just marketing copy – but get her Little Fish books too) and has years of experience writing for companies from big to...
by lesley | Jun 18, 2012 | Marketing
If you’re in business you want to provide good quality products and services to your customers – or you won’t stay in business long. However, does everything you do reflect the same level of quality? I have a ‘thing’ about business cards...
by lesley | May 1, 2012 | Marketing, Social media
There are many opportunities to market your business online – and some people take advantage of as many as possible, whilst others don’t know where to start. My advice is to start with yourself and your business: What do you deliver to your customers? In...
by lesley | Mar 20, 2012 | Marketing
Firstly, let’s get something straight – marketing is not selling, but selling is part of the marketing process! In VERY simple terms marketing is finding a need and then fulfilling it. However, there’s quite a bit more to it than that in reality!...
