by lesley | Jan 5, 2011 | Marketing
If you have a good list email marketing is a great way to keep your name in front of people who may be potential customers. However, there are lots of things that help to ensure your email marketing campaign bears fruit. Know your target audience. What do they want?...
by lesley | Dec 15, 2010 | Marketing, Social media
Many people are seduced into using online marketing because there are lots of free services – like Facebook, Twitter, LinkedIn, WordPress, Blogger, etc. However, if you just to use a method of promotion because it’s free, you will end up with a scatter gun...
by lesley | Dec 7, 2010 | Marketing
Email marketing can be very powerful, but there are some key facts that anyone embarking on an email marketing campaign needs to know: 1. One message is not enough in any email marketing campaign 3, 4 or 5 are better. Very few people buy at the first time of asking...
by lesley | Nov 24, 2010 | Marketing, Readability
1. If you want your reader to feel your words are for them, use ‘you’ and ‘your’ – not ‘we’, ‘us’ or ‘our’. Most people are not interested in what you do, only in what they get. 2. Know what your...
by lesley | Nov 18, 2010 | Marketing
Your business card reflects your business, so if your card is flimsy, cheap, free or lightweight, you might want to consider what you want people to think. People start making judgements as soon as you put your card into their hand – and be aware that touch is...
by lesley | Oct 8, 2010 | Marketing, Website copy
If you create any copy to promote your business you will probably find this useful. If you don’t think you create copy then consider that every email or letter that goes out creates an impression … OK, have I got your attention? When you’re...
