by lesley | Apr 10, 2011 | Marketing
When I was young I was a prolific letter writer – I had an American pen-friend and a French pen-friend, and my Mum stood over me shortly after Christmas and birthdays, insisting that I wrote to say ‘thank you’ to my aunts and uncles who had sent...
by lesley | Apr 3, 2011 | Marketing
This is your third step on the journey of writing the right thing for the right audience! Today we’re going to look at what people want. Now you’ve got your message honed and you’ve identified at least one target audience, you need to know how to...
by lesley | Mar 31, 2011 | Marketing
I keep hearing people saying they do X – with attitude! That’s great and helps them to stand out from the crowd. However, if you want to create a successful online marketing campaign you don’t just need ‘attitude’ – you need...
by lesley | Jan 10, 2011 | Marketing
When you decide to invest in placing an ad whether in print or online, you need to ask yourselves some questions and ensure you fulfil some of the key requirements of a really successful ad. Here are some tips to help. Tip 1: Every ad needs an attention grabbing...
by lesley | Jan 5, 2011 | Marketing
If you have a good list email marketing is a great way to keep your name in front of people who may be potential customers. However, there are lots of things that help to ensure your email marketing campaign bears fruit. Know your target audience. What do they want?...
by lesley | Dec 15, 2010 | Marketing, Social media
Many people are seduced into using online marketing because there are lots of free services – like Facebook, Twitter, LinkedIn, WordPress, Blogger, etc. However, if you just to use a method of promotion because it’s free, you will end up with a scatter gun...
