by lesley | Mar 31, 2011 | Marketing
I keep hearing people saying they do X – with attitude! That’s great and helps them to stand out from the crowd. However, if you want to create a successful online marketing campaign you don’t just need ‘attitude’ – you need...
by lesley | Jan 10, 2011 | Marketing
When you decide to invest in placing an ad whether in print or online, you need to ask yourselves some questions and ensure you fulfil some of the key requirements of a really successful ad. Here are some tips to help. Tip 1: Every ad needs an attention grabbing...
by lesley | Jan 5, 2011 | Marketing
If you have a good list email marketing is a great way to keep your name in front of people who may be potential customers. However, there are lots of things that help to ensure your email marketing campaign bears fruit. Know your target audience. What do they want?...
by lesley | Dec 15, 2010 | Marketing, Social media
Many people are seduced into using online marketing because there are lots of free services – like Facebook, Twitter, LinkedIn, WordPress, Blogger, etc. However, if you just to use a method of promotion because it’s free, you will end up with a scatter gun...
by lesley | Dec 7, 2010 | Marketing
Email marketing can be very powerful, but there are some key facts that anyone embarking on an email marketing campaign needs to know: 1. One message is not enough in any email marketing campaign 3, 4 or 5 are better. Very few people buy at the first time of asking...
by lesley | Nov 24, 2010 | Marketing, Readability
1. If you want your reader to feel your words are for them, use ‘you’ and ‘your’ – not ‘we’, ‘us’ or ‘our’. Most people are not interested in what you do, only in what they get. 2. Know what your...
