by lesley | Aug 25, 2010 | Marketing
Successful email marketing campaigns have two outcomes: 1. Email marketing gets people to buy your product or service. 2. Email marketing develops relationships. However, in order to achieve both of those there are some basic rules to observe when you’re...
by lesley | Jul 13, 2010 | Marketing
Advertising costs money – so why is it that so many people waste their money by creating ads that are ineffective, boring, and don’t have any focus? Before agreeing to advertise, whether it’s in a publication, online or in the broadcast media, think...
by lesley | Jul 4, 2010 | Marketing, Website copy
I’ve been banging on about headlines a lot lately – so I might as well continue the trend here! Most people think a headline is something found in a newspaper or magazine – but headlines should be on every written communication you create. That...
by lesley | Jun 28, 2010 | Marketing, Readability
When you present your business in writing there are a few critical things to remember: Firstly, how good is your website at keeping visitors? Secondly, how consistent is your message on the website, on social media, on your blog, in your articles, in your newsletter...
by lesley | Apr 16, 2010 | Marketing, Press & Media, Readability, Website copy
Having a website is only part of your online presence; and the copy on your website must engage the reader and keep them there – but what other copy should you be thinking about online? Blogs like this one are another way to engage potential customers, providing...
by lesley | Jan 1, 2010 | Marketing, Readability, Website copy
There are a number of things that are important about creating a website – and the order in which they’re addressed is equally important. I’ve worked on sites where the designers have started work with no site map to work with – which can...
