by lesley | May 15, 2009 | Marketing, Readability, Website copy
When people land on your services or products page – what do they get? I’m not talking about ‘buy one get one free’ deals, or discounts or special offers – I’m talking about what are you presenting – and, more to the point...
by lesley | May 11, 2009 | Marketing, Readability, Website copy
Your website is part of your marketing – as is your business card, flyers, email signature, proposals – in fact, anything you give to people outside your business in either paper or electronic form. Have you got all your material consistently developed to...
by lesley | May 7, 2009 | Marketing, Website copy
Let’s assume you’ve done a cracking job on the web copy for your home page and lots of eager visitors have clicked through to look at what you’ve got to offer. The services page has loaded – and what do they get? These tips will ensure that...
by lesley | May 5, 2009 | Marketing, Website copy
In business your success is often directly linked to the impact you make on other people. We all know people who are very good at something, but aren’t as successful as another person who is maybe not as good at that skill, but really knows how to make an impact...
by lesley | Apr 30, 2009 | Marketing
Different rules apply when you put your message on paper instead of the screen. You need to consider how people handle the document. In yesterday’s meeting we discussed the impact of letters, formal invitation cards and email. They all work in different ways. If...
by lesley | Apr 27, 2009 | Marketing, Readability, Website copy
I love words – however, as George Bernard Shaw famously said ‘You must learn to murder your children’! Writing lots of lovely words about your company doesn’t work for the reader on the web. When someone has arrived at your website they are...
