by lesley | Apr 24, 2009 | Marketing, Testimonials, Website copy
Testimonials are a great way to show your expertise off! A third party saying how good you are is so much better than saying it yourself. So it’s really good when someone gives you a testimonial that you can add to your marketing material and your web copy. Do...
by lesley | Apr 21, 2009 | Marketing, Website copy
In conversation yesterday with some friends the issue of ‘why have you got a website?’ came up. A number of answers were suggested: Because everyone should have one. As an online brochure. So there’s somewhere for people to go when they ask. To help...
by lesley | Mar 2, 2009 | Headlines, Marketing, Readability, Testimonials, Website copy
Usability is all about how easy it is for people to find the answer to their query, the information they wanted and their way around your site. The first challenge is that people can see whether you’ve got what they thought they wanted quickly. This is usually...
by lesley | Feb 2, 2009 | Marketing, Website copy
When you’re creating web copy for your site you need to be absolutely clear on the reason that people buy your services. If you guess you’ll probably guess wrong! Be assured it isn’t because you are the only person delivering a particular service, or...
by lesley | Jan 18, 2009 | Marketing, Readability, Website copy
I’m not asking if you write killer web copy – we’ll get to that in another blog, but I’m asking how you make your message connect. Look at any web page that comes up on the screen – what attracts your attention first? Is there a clear...
