by lesley | Apr 30, 2009 | Marketing
Different rules apply when you put your message on paper instead of the screen. You need to consider how people handle the document. In yesterday’s meeting we discussed the impact of letters, formal invitation cards and email. They all work in different ways. If...
by lesley | Apr 27, 2009 | Marketing, Readability, Website copy
I love words – however, as George Bernard Shaw famously said ‘You must learn to murder your children’! Writing lots of lovely words about your company doesn’t work for the reader on the web. When someone has arrived at your website they are...
by lesley | Apr 24, 2009 | Marketing, Testimonials, Website copy
Testimonials are a great way to show your expertise off! A third party saying how good you are is so much better than saying it yourself. So it’s really good when someone gives you a testimonial that you can add to your marketing material and your web copy. Do...
by lesley | Apr 21, 2009 | Marketing, Website copy
In conversation yesterday with some friends the issue of ‘why have you got a website?’ came up. A number of answers were suggested: Because everyone should have one. As an online brochure. So there’s somewhere for people to go when they ask. To help...
by lesley | Mar 2, 2009 | Headlines, Marketing, Readability, Testimonials, Website copy
Usability is all about how easy it is for people to find the answer to their query, the information they wanted and their way around your site. The first challenge is that people can see whether you’ve got what they thought they wanted quickly. This is usually...
by lesley | Feb 2, 2009 | Marketing, Website copy
When you’re creating web copy for your site you need to be absolutely clear on the reason that people buy your services. If you guess you’ll probably guess wrong! Be assured it isn’t because you are the only person delivering a particular service, or...
