by lesley | Feb 2, 2009 | Marketing, Website copy
When you’re creating web copy for your site you need to be absolutely clear on the reason that people buy your services. If you guess you’ll probably guess wrong! Be assured it isn’t because you are the only person delivering a particular service, or...
by lesley | Jan 18, 2009 | Marketing, Readability, Website copy
I’m not asking if you write killer web copy – we’ll get to that in another blog, but I’m asking how you make your message connect. Look at any web page that comes up on the screen – what attracts your attention first? Is there a clear...
