by lesley | Apr 11, 2011 | Readability
These days people tend to focus on the web – and if you read the preceding blogs you’ll already have some ideas about creating copy for your website, but what about a hard copy brochure? The main purpose of a brochure is to put information about your...
by lesley | Apr 9, 2011 | Readability, Writing Skills
English is a very rich language with many more words than most languages have – however, even with so many words to choose from there are many instances where one or more sound the same, but mean something different. Here are the most common words that are...
by lesley | Apr 7, 2011 | Readability
If you want people to get your message you need them to hang around long enough to read it. There are lots of reasons people don’t stay on a website; these are just five of them: 1. Too much going on, making it difficult for them to focus on any one thing and...
by lesley | Apr 4, 2011 | Readability
I wish I had a pound for every website I’ve visited that starts with ‘We’ – and then continues to ‘We’ all over their website in paragraph after paragraph! I know we’re all proud of what we do – but, as a potential...
by lesley | Apr 2, 2011 | Readability
When you’ve cracked the message and got that polished to a shine, you need to know who you want to get it. I hear lots of people saying ‘Anybody’ or ‘Everybody’ – and I know of services and even products that do have a very wide...
by lesley | Mar 14, 2011 | Readability
It doesn’t matter how much traffic your site gets, if they don’t stay around for long, your website won’t ‘work’. So what makes your website sticky? A headline that attracts attention, bold, big and interesting! Pictures on the RIGHT of...
