by lesley | May 21, 2009 | Website copy
1. Forget all about what you want to tell everyone about your business! Find out what your clients and potential clients biggest problems are and write about those – in terms of how your product or service can solve them, of course. 2. Don’t waffle! Keep...
by lesley | May 20, 2009 | Readability, Website copy
When you launch your shiny new website do you test it to find out if it works for the reader? Ask a selection of customers, suppliers and associates to test it out for you and give you feedback. Ask them to: Understand the site’s purpose. Find the main product...
by lesley | May 19, 2009 | Marketing, Readability, Website copy
1. Headline – needs to be in prime real estate and bigger than anything else to get attention. 2. Simple, easy to use navigation – easy to find, consistent, no overwhelm, no guesswork! 3. Don’t underestimate the power of using the text as hyperlinks...
by lesley | May 18, 2009 | Readability, Website copy
When you’re writing web copy it’s easy to let your keyboard run away with you! The first step is to have a structure to write within; I always mind-map my websites and then each page. This is the structure I use: 1. Subject matter of the page 2. Purpose of...
by lesley | May 16, 2009 | Marketing, Readability, Website copy
The Contact us page is rarely ‘written’. It’s that page where your email, phone number and snail mail address goes. Sometimes it’s also the page where you ask people to embark on a form filling exercise. Why do you need copy? Every page should...
by lesley | May 15, 2009 | Marketing, Readability, Website copy
When people land on your services or products page – what do they get? I’m not talking about ‘buy one get one free’ deals, or discounts or special offers – I’m talking about what are you presenting – and, more to the point...
