by lesley | May 29, 2009 | Marketing, Website copy
Before I launch myself on the issue of keywords and phrases, please be aware I’m not an expert in search engine optimisation. I know lots of people who are, but wouldn’t begin to try and teach anyone the finer points of SEO! What I do know about is how to...
by lesley | May 28, 2009 | Readability, Website copy
When you create a website you are usually hoping that people will be interested in your products or services and, eventually, part with their money to buy what you’ve got. So, who are the people that you want to make those purchases? Please don’t tell me...
by lesley | May 22, 2009 | Readability, Website copy
It doesn’t matter if you’re writing a book, a letter, a website, or a marketing email – there is one thing they all have in common – a plan! I know of writers who suffer from ‘writer’s block’ – and they claim that they...
by lesley | May 21, 2009 | Website copy
1. Forget all about what you want to tell everyone about your business! Find out what your clients and potential clients biggest problems are and write about those – in terms of how your product or service can solve them, of course. 2. Don’t waffle! Keep...
by lesley | May 20, 2009 | Readability, Website copy
When you launch your shiny new website do you test it to find out if it works for the reader? Ask a selection of customers, suppliers and associates to test it out for you and give you feedback. Ask them to: Understand the site’s purpose. Find the main product...
