by lesley | Apr 30, 2009 | Readability, Website copy
I was lucky to work for a client of some of the top advertising agencies back in the 1980’s – I learned from some of the best people in the advertising business how capital letters work. The secret is that most of the time they actually STOP people...
by lesley | Feb 18, 2009 | Readability, Website copy
There are probably thousands of websites – probably tens of thousands – offering similar services or products to yours – all with web copy written in the hope of attracting new business. Whether or not you have competitors you probably think that...
by lesley | Feb 8, 2009 | Readability, Website copy
If you don’t know you have a problem it’s impossible to fix it! However, that’s the situation that most website owners (and many web designers) are in. What am I talking about? Well there are two things that you need to know about web copy: What...
by lesley | Jan 27, 2009 | Website copy
I’ve been looking at web copy that is intended to persuade and it seems that when you want action you have to use sentences with power. For instance, do you say: ‘If you’d like to improve your skills you’ll find this programme will help you to...
by lesley | Jan 23, 2009 | Readability, Website copy
When it comes to web copy there are a few things that stop your brain taking the message in, probably the worst culprit is nice dark backgrounds with light coloured writing. As a design it has impact and almost certainly qualifies as sexy or slick, but because of the...
