by lesley | Jun 11, 2009 | Press & Media, Readability
This isn’t about web copy – but it is about readability and it uses some of the same ‘rules’. There are many different varieties of flyer; there’s the letter/A4 sized sheet, the A5 (half letter size), the trifold, the DL (compliments slip...
by lesley | May 29, 2009 | Marketing, Website copy
Before I launch myself on the issue of keywords and phrases, please be aware I’m not an expert in search engine optimisation. I know lots of people who are, but wouldn’t begin to try and teach anyone the finer points of SEO! What I do know about is how to...
by lesley | May 28, 2009 | Readability, Website copy
When you create a website you are usually hoping that people will be interested in your products or services and, eventually, part with their money to buy what you’ve got. So, who are the people that you want to make those purchases? Please don’t tell me...
by lesley | May 21, 2009 | Website copy
1. Forget all about what you want to tell everyone about your business! Find out what your clients and potential clients biggest problems are and write about those – in terms of how your product or service can solve them, of course. 2. Don’t waffle! Keep...
by lesley | May 18, 2009 | Readability, Website copy
When you’re writing web copy it’s easy to let your keyboard run away with you! The first step is to have a structure to write within; I always mind-map my websites and then each page. This is the structure I use: 1. Subject matter of the page 2. Purpose of...
