by lesley | Jun 18, 2009 | Readability, Website copy
When I broke my arm – and it was my right one (yes, I’m right-handed), I discovered how many things we do on autopilot. We learn habits that are hard wired into our subconscious and help us to operate with the minimum of fuss. Are all these good habits?...
by lesley | Jun 11, 2009 | Press & Media, Readability
This isn’t about web copy – but it is about readability and it uses some of the same ‘rules’. There are many different varieties of flyer; there’s the letter/A4 sized sheet, the A5 (half letter size), the trifold, the DL (compliments slip...
by lesley | Jun 1, 2009 | Website copy
Technology has delivered a faster paced life to us all – we get information quicker and in much larger quantities, so it’s no wonder that we feel a bit overwhelmed at times? How many people do you know who mutter about ‘work overload’,...
by lesley | May 22, 2009 | Readability, Website copy
It doesn’t matter if you’re writing a book, a letter, a website, or a marketing email – there is one thing they all have in common – a plan! I know of writers who suffer from ‘writer’s block’ – and they claim that they...
by lesley | May 21, 2009 | Website copy
1. Forget all about what you want to tell everyone about your business! Find out what your clients and potential clients biggest problems are and write about those – in terms of how your product or service can solve them, of course. 2. Don’t waffle! Keep...
