by lesley | May 22, 2009 | Readability, Website copy
It doesn’t matter if you’re writing a book, a letter, a website, or a marketing email – there is one thing they all have in common – a plan! I know of writers who suffer from ‘writer’s block’ – and they claim that they...
by lesley | May 21, 2009 | Website copy
1. Forget all about what you want to tell everyone about your business! Find out what your clients and potential clients biggest problems are and write about those – in terms of how your product or service can solve them, of course. 2. Don’t waffle! Keep...
by lesley | May 18, 2009 | Readability, Website copy
When you’re writing web copy it’s easy to let your keyboard run away with you! The first step is to have a structure to write within; I always mind-map my websites and then each page. This is the structure I use: 1. Subject matter of the page 2. Purpose of...
by lesley | May 15, 2009 | Marketing, Readability, Website copy
When people land on your services or products page – what do they get? I’m not talking about ‘buy one get one free’ deals, or discounts or special offers – I’m talking about what are you presenting – and, more to the point...
by lesley | May 12, 2009 | Website copy
When someone lands on your website where do they go? If I’m hearing you saying that they can choose to go anywhere on the menu, then you’re not using your website properly. You decide on the journey you want them to take and then lead them by the hand (or...
