by lesley | Mar 2, 2011 | Website copy
In the horse racing world the Derby is a flat race – a smooth ride to the finish line. The Grand National is one obstacle after another, some of them so huge that only a few of the riders manage to land safely on the other side. So how many obstacles do visitors to...
by lesley | Feb 28, 2011 | Blogging
People wail ‘I don’t have time to blog’ – but they still want to get their website featuring well on the search engines. Content will always improve your rankings, providing you have used the right key words. I know that everyone isn’t a...
by lesley | Feb 21, 2011 | Headlines
Headlines are a focus for the reader’s attention so they need to be big and compelling, it’s no good presenting them in any font size less than 18 point or they’re likely to get overlooked. When people arrive on your page you need to get their...
by lesley | Feb 14, 2011 | Blogging
If you just ramble about a variety of subjects on a business blog, people will get confused and lose interest. Have a clear purpose for your blog; is it chat, opinion, raising profile, keyword focused? An easy way to create content for people who struggle to write is...
by lesley | Feb 7, 2011 | Blogging
You don’t have to write to be able to blog; if you’re more comfortable talking then do a podcast or video and load that instead. If you do decide to write don’t ramble, keep it focused, make your point, stop when you’ve done that. If...
by lesley | Jan 31, 2011 | Readability
When you’re writing copy for the web or for brochures, flyers or anything else you want people to read the most important thing is to get their attention – or you might as well not bother! It’s important to know where people are looking and how their...
by lesley | Jan 27, 2011 | Readability, Website copy
Sexy black pages with white writing look slick and make an instant impact, but they make the reader work very hard to process the words and assimilate the information. This applies to any page where the writing is lighter than the background it’s on. Gold on...
by lesley | Jan 26, 2011 | Website copy
Readability is where what people read and how they read it come together. One without the other doesn’t work! It applies to web copy, marketing material and anything you use to promote your company where words and graphics come together. If you don’t get...
by lesley | Jan 25, 2011 | Website copy
Writing for the web is a fine art – and so many people try to write for themselves, and miss their target. The result is that they blame their web designer for a website that doesn’t work. However, no matter how inspired the design is the web copy has to...
by lesley | Jan 24, 2011 | Press & Media
If you have specialist knowledge that you can share with other people it raises your profile. However, as specialists it can be easy to forget who you’re writing for. These tips are to ensure that your valuable message hits the target perfectly! 1. Plan what...
