by lesley | Oct 7, 2011 | Marketing, Uncategorized, Website copy
Anyone who has ever written a page, a blog or an article with the search engines in mind will know that, these days, stuffing your content with keywords is more likely to get your site or item ranked down, rather than up. Today ‘relevant content’ is king....
by lesley | Aug 15, 2011 | Marketing
When people connect with your business do they get a consistent message? Does the brand on your website reflect the signature on your emails, heading on your letters and invoices, colours and image on your marketing flyers and look and feel of your business card? If...
by lesley | Aug 1, 2011 | Marketing
I’ve noticed that more and more of my clients are asking me to write direct mail letters. The good old sales letter seems to be making a comeback – and it’s not just for business-to-consumer (B2C), but also for business-to-business (B2B) marketing....
by lesley | Jul 18, 2011 | Marketing
Just recently several clients have talked to me about direct sales letters. It seems that email marketing isn’t working as well as it used to and people are returning to the good old sales letter as a means of warming up leads! I want to look at a number of...
by lesley | Jun 27, 2011 | Marketing
If people don’t remember your ads then you’ll probably get fewer sales, but a really memorable ad has to do more than stick in the memory of your reader (or viewer) – it needs to remind them of your product. Think about the ads you’ve seen in...
by lesley | Jun 13, 2011 | Marketing
There are several elements that go to make marketing copy successful. They all need to be addressed to enable marketing copy to succeed in generating warm leads that will build your list of interested people and your customer order book. You need to get your...
