by lesley | Nov 24, 2010 | Marketing, Readability
1. If you want your reader to feel your words are for them, use ‘you’ and ‘your’ – not ‘we’, ‘us’ or ‘our’. Most people are not interested in what you do, only in what they get. 2. Know what your...
by lesley | Nov 18, 2010 | Marketing
Your business card reflects your business, so if your card is flimsy, cheap, free or lightweight, you might want to consider what you want people to think. People start making judgements as soon as you put your card into their hand – and be aware that touch is...
by lesley | Oct 8, 2010 | Marketing, Website copy
If you create any copy to promote your business you will probably find this useful. If you don’t think you create copy then consider that every email or letter that goes out creates an impression … OK, have I got your attention? When you’re...
by lesley | Oct 5, 2010 | Marketing
When you write to market your product or service it’s essential to get your marketing copy polished so that it does the job you want it to. These are just seven tips that will help you to get your marketing copy right every time. 1. Every message needs a...
by lesley | Sep 15, 2010 | Marketing, Social media
This is an unashamed promotion for two programmes that I’m involved with to help people get the most out of their online activities. The first is on 5th October and is a four hour session focused on all the available tools and options and creating a strategy to...
by lesley | Aug 25, 2010 | Marketing
Successful email marketing campaigns have two outcomes: 1. Email marketing gets people to buy your product or service. 2. Email marketing develops relationships. However, in order to achieve both of those there are some basic rules to observe when you’re...
