by lesley | May 11, 2009 | Marketing, Readability, Website copy
Your website is part of your marketing – as is your business card, flyers, email signature, proposals – in fact, anything you give to people outside your business in either paper or electronic form. Have you got all your material consistently developed to...
by lesley | May 8, 2009 | Headlines, Press & Media, Readability, Website copy
You’re probably already guessing at lots of things your website should do – and you’re probably right for most of them, but these are my absolute essentials: # One – have a clear purpose Most people will say that their website is to make sales...
by lesley | May 7, 2009 | Marketing, Website copy
Let’s assume you’ve done a cracking job on the web copy for your home page and lots of eager visitors have clicked through to look at what you’ve got to offer. The services page has loaded – and what do they get? These tips will ensure that...
by lesley | May 5, 2009 | Marketing, Website copy
In business your success is often directly linked to the impact you make on other people. We all know people who are very good at something, but aren’t as successful as another person who is maybe not as good at that skill, but really knows how to make an impact...
by lesley | May 1, 2009 | Readability, Website copy
If you’ve got visitors to your website you want to keep them! This is all about readability. Reduce your bounce rates and improve retention by paying attention to these five things: 1. Put the headline in the right place – it needs to be in prime real...
