by lesley | Nov 8, 2010 | Readability
In order to know how to get people to read what you have to say, you need to know what gets in the way of them getting your message. This is usually a combination of usability issues and readability issues. These are a few of the readability challenges that prevent...
by lesley | Oct 8, 2010 | Marketing, Website copy
If you create any copy to promote your business you will probably find this useful. If you don’t think you create copy then consider that every email or letter that goes out creates an impression … OK, have I got your attention? When you’re...
by lesley | Oct 5, 2010 | Marketing
When you write to market your product or service it’s essential to get your marketing copy polished so that it does the job you want it to. These are just seven tips that will help you to get your marketing copy right every time. 1. Every message needs a...
by lesley | Sep 28, 2010 | Testimonials
When you get good feedback be careful how you use it. A whole page of testimonials doesn’t really work – most people stop reading after the first couple. Ideally you should spread them about, one on each page of your website or one in each section of your...
by lesley | Sep 15, 2010 | Marketing, Social media
This is an unashamed promotion for two programmes that I’m involved with to help people get the most out of their online activities. The first is on 5th October and is a four hour session focused on all the available tools and options and creating a strategy to...
by lesley | Sep 6, 2010 | Readability
If you’ve invested lots of time and money in creating a website and promoting yourself online, it could all be a bit pointless if people arrive on your site and then don’t stay long enough to get your message. These are a selection of things that stop...
by lesley | Aug 25, 2010 | Marketing
Successful email marketing campaigns have two outcomes: 1. Email marketing gets people to buy your product or service. 2. Email marketing develops relationships. However, in order to achieve both of those there are some basic rules to observe when you’re...
by lesley | Aug 10, 2010 | Social media
If you ever wonder what to post on Twitter – here are 14 ideas to get you started. 1. Share your knowledge and demonstrate your expertise; give us tips that we can use. 2. Tell us what you’re doing, not having lunch, but the latest project you’ve...
by lesley | Aug 3, 2010 | Newsletters
Good newsletters are great; but very few newsletters are really good. Most are average and many are a not very well disguised sales pitch. Newsletters are marketing tools and writing for the reader is the key to success. Here are my thoughts on newsletters –...
by lesley | Jul 13, 2010 | Marketing
Advertising costs money – so why is it that so many people waste their money by creating ads that are ineffective, boring, and don’t have any focus? Before agreeing to advertise, whether it’s in a publication, online or in the broadcast media, think...
