by lesley | Mar 31, 2009 | Social media
When creating a profile on an online social network, think about it as the equivalent of meeting someone for the first time at a networking event. What sort of things do you talk about and in what terms? Don’t turn people off with a sales pitch and don’t...
by lesley | Mar 20, 2009 | Website copy
Your About us page is not usually the first place people will look, but it is the place where they’ll check after they’ve decided you’ve got something they want. It’s where they ‘check you out’ – does your web copy tell them...
by lesley | Mar 13, 2009 | Readability, Website copy
If your website has pictures or visuals of some kind – it lightens up the web copy and helps people to be attracted to the site, but pictures have their drawbacks too. Where do you get them from? If your visuals are helping you to get your message across, then...
by lesley | Mar 2, 2009 | Headlines, Marketing, Readability, Testimonials, Website copy
Usability is all about how easy it is for people to find the answer to their query, the information they wanted and their way around your site. The first challenge is that people can see whether you’ve got what they thought they wanted quickly. This is usually...
by lesley | Feb 26, 2009 | Website copy
When you write web copy you want to tell people all about what you do. It’s really important that they understand what you can deliver or they won’t buy what you are offering – right? Wrong! Nobody is interested in what you do – they’re...
by lesley | Feb 18, 2009 | Readability, Website copy
There are probably thousands of websites – probably tens of thousands – offering similar services or products to yours – all with web copy written in the hope of attracting new business. Whether or not you have competitors you probably think that...
by lesley | Feb 8, 2009 | Readability, Website copy
If you don’t know you have a problem it’s impossible to fix it! However, that’s the situation that most website owners (and many web designers) are in. What am I talking about? Well there are two things that you need to know about web copy: What...
by lesley | Feb 2, 2009 | Marketing, Website copy
When you’re creating web copy for your site you need to be absolutely clear on the reason that people buy your services. If you guess you’ll probably guess wrong! Be assured it isn’t because you are the only person delivering a particular service, or...
by lesley | Jan 29, 2009 | Readability, Website copy
Colour definitely makes a difference to a website – it brings it to life and often adds to the professional look and feel. But sometimes people get it wrong and the way that colours are used make the web copy virtually impossible to read. It seems that people...
by lesley | Jan 27, 2009 | Website copy
I’ve been looking at web copy that is intended to persuade and it seems that when you want action you have to use sentences with power. For instance, do you say: ‘If you’d like to improve your skills you’ll find this programme will help you to...
