by lesley | Apr 20, 2010 | Website copy
Most of us think of our online ‘presence’ as our website, but have you considered all the other places where web copy with your name and brand attached appears? How many social networking sites are you on? Does the web copy present you professionally? Do...
by lesley | Apr 16, 2010 | Marketing, Press & Media, Readability, Website copy
Having a website is only part of your online presence; and the copy on your website must engage the reader and keep them there – but what other copy should you be thinking about online? Blogs like this one are another way to engage potential customers, providing...
by lesley | Apr 9, 2010 | Readability, Website copy
Everyone seems to be obsessed with being ‘on the front page’ of Google, getting up the search engine rankings and getting hotshot AdWord specialists to increase the traffic to their website. Of course, getting traffic is important; it doesn’t matter...
by lesley | Mar 16, 2010 | Website copy
The biggest problem that people have with writing their own web copy is that we all know too much about our own businesses – and want to tell everyone all we know! That might be a bit of an exaggeration, but if you’ve ever tried writing web copy for...
by lesley | Jan 25, 2010 | Website copy
If you have a website you want people to arrive, get hooked and read as much as possible so that they get a feel for what you’ve got to offer – and you hit all their ‘hot buttons’. So how do you do that? Step one is to understand that people...
by lesley | Jan 8, 2010 | Headlines, Readability
Ted Nicholas (the guru of copywriting) says you should spend more time on your headline than on the rest of your copy, I’m not sure I totally agree, but it’s definitely the top of my list of things to get right! If your headline does its job properly it...
by lesley | Jan 1, 2010 | Marketing, Readability, Website copy
There are a number of things that are important about creating a website – and the order in which they’re addressed is equally important. I’ve worked on sites where the designers have started work with no site map to work with – which can...
by lesley | Sep 18, 2009 | Marketing, Readability, Website copy
I’ve spent a lot of time working with people on their websites over the last week or so – and creating a website that works is so much easier when you start with the site map – or plan. With one of my clients we established that there were six...
by lesley | Jul 21, 2009 | Website copy
If you are the company owner you’re probably the worst person to write your website copy – you simply know too much! Most of us are so passionate about what we do (or why are you doing it?) that we want to tell our readers EVERYTHING. The trouble is that...
by lesley | Jul 2, 2009 | Marketing, Readability, Website copy
I make no apologies for revisiting this subject – it’s important! I keep visiting websites that start their home page with ‘We are … a family company/expert carpet fitters/a long established company/dedicated to our customers/etc. etc....
