by lesley | Jan 23, 2009 | Readability, Website copy
When it comes to web copy there are a few things that stop your brain taking the message in, probably the worst culprit is nice dark backgrounds with light coloured writing. As a design it has impact and almost certainly qualifies as sexy or slick, but because of the...
by lesley | Jan 21, 2009 | Readability, Website copy
When designers go to design school they learn about colours, balance, shapes and juxtaposition. They learn how to make the visual image attractive, appealing and enticing. When writers learn to write web copy they learn about benefits, emotional triggers and writing...
by lesley | Jan 18, 2009 | Marketing, Readability, Website copy
I’m not asking if you write killer web copy – we’ll get to that in another blog, but I’m asking how you make your message connect. Look at any web page that comes up on the screen – what attracts your attention first? Is there a clear...
by lesley | Jan 17, 2009 | Readability, Website copy
I was looking for information on readable copy the other day and came across this in an article*: If a 3-year-old asks you, “What’s that?” when you’re holding a rake, tell her more than just its name. Say it gathers up the fallen leaves, that...
by lesley | Jan 16, 2009 | Website copy
It’s no use writing killer copy, if nobody gets to read it! In order to persuade people to use your services or buy your products they need to read what you’ve got for them – but if the website doesn’t make that easy, they’ll be off...
by lesley | Jan 15, 2009 | Website copy
It’s no good having great web copy when there are no visitors. And it’s no good having lots of visitors coming to your site and if they take one look and leave again. The two need to work together – the key word experts find out what people are...
by lesley | Jan 14, 2009 | Readability, Website copy
The first thing you need to know is how to get the visitor to your website to read anything! People don’t read web copy – they scan it. To keep them on your site you need a good headline – and it needs to be in the right place. No matter how good...
by lesley | Jan 13, 2009 | Readability, Website copy
There’s a huge gap between the design of a website and the words that present the site owner’s message. Web copy can be brilliant and still not get read! So, how do you make sure that the web copy that you put on your web site connects with your reader?...
