by lesley | Jan 25, 2011 | Website copy
Writing for the web is a fine art – and so many people try to write for themselves, and miss their target. The result is that they blame their web designer for a website that doesn’t work. However, no matter how inspired the design is the web copy has to...
by lesley | Jan 24, 2011 | Press & Media
If you have specialist knowledge that you can share with other people it raises your profile. However, as specialists it can be easy to forget who you’re writing for. These tips are to ensure that your valuable message hits the target perfectly! 1. Plan what...
by lesley | Jan 10, 2011 | Marketing
When you decide to invest in placing an ad whether in print or online, you need to ask yourselves some questions and ensure you fulfil some of the key requirements of a really successful ad. Here are some tips to help. Tip 1: Every ad needs an attention grabbing...
by lesley | Jan 5, 2011 | Marketing
If you have a good list email marketing is a great way to keep your name in front of people who may be potential customers. However, there are lots of things that help to ensure your email marketing campaign bears fruit. Know your target audience. What do they want?...
by lesley | Dec 21, 2010 | Website copy
Whether you’re writing on the web or creating a piece of marketing copy; whether you’re writing a blog or an article there are some basic rules that will give your reader a good experience. 1. Always remember who you’re writing for – great copy...
by lesley | Dec 15, 2010 | Marketing, Social media
Many people are seduced into using online marketing because there are lots of free services – like Facebook, Twitter, LinkedIn, WordPress, Blogger, etc. However, if you just to use a method of promotion because it’s free, you will end up with a scatter gun...
by lesley | Dec 7, 2010 | Marketing
Email marketing can be very powerful, but there are some key facts that anyone embarking on an email marketing campaign needs to know: 1. One message is not enough in any email marketing campaign 3, 4 or 5 are better. Very few people buy at the first time of asking...
by lesley | Nov 24, 2010 | Marketing, Readability
1. If you want your reader to feel your words are for them, use ‘you’ and ‘your’ – not ‘we’, ‘us’ or ‘our’. Most people are not interested in what you do, only in what they get. 2. Know what your...
by lesley | Nov 18, 2010 | Marketing
Your business card reflects your business, so if your card is flimsy, cheap, free or lightweight, you might want to consider what you want people to think. People start making judgements as soon as you put your card into their hand – and be aware that touch is...
by lesley | Nov 8, 2010 | Readability
In order to know how to get people to read what you have to say, you need to know what gets in the way of them getting your message. This is usually a combination of usability issues and readability issues. These are a few of the readability challenges that prevent...
