by lesley | Jun 18, 2009 | Readability, Website copy
When I broke my arm – and it was my right one (yes, I’m right-handed), I discovered how many things we do on autopilot. We learn habits that are hard wired into our subconscious and help us to operate with the minimum of fuss. Are all these good habits?...
by lesley | Jun 11, 2009 | Press & Media, Readability
This isn’t about web copy – but it is about readability and it uses some of the same ‘rules’. There are many different varieties of flyer; there’s the letter/A4 sized sheet, the A5 (half letter size), the trifold, the DL (compliments slip...
by lesley | Jun 9, 2009 | Readability, Website copy
After a post on Twitter yesterday I discovered I’d stirred up a nest of people who are equally irritated by others who use the wrong version of words like ‘lose’ (loose); compliment (complement); your (you’re); there (their and they’re)...
by lesley | May 28, 2009 | Readability, Website copy
When you create a website you are usually hoping that people will be interested in your products or services and, eventually, part with their money to buy what you’ve got. So, who are the people that you want to make those purchases? Please don’t tell me...
by lesley | May 22, 2009 | Readability, Website copy
It doesn’t matter if you’re writing a book, a letter, a website, or a marketing email – there is one thing they all have in common – a plan! I know of writers who suffer from ‘writer’s block’ – and they claim that they...
by lesley | May 20, 2009 | Readability, Website copy
When you launch your shiny new website do you test it to find out if it works for the reader? Ask a selection of customers, suppliers and associates to test it out for you and give you feedback. Ask them to: Understand the site’s purpose. Find the main product...
